National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

12 April 2013


A survey conducted by road safety charity Brake has revealed that almost half of male drivers and a quarter of female drivers have admitted to breaking the speed limit on rural roads.

NFYFC are working with Brake as part of their Drive It Home rural road safety campaign, and these results support the urgent need for better awareness around the dangers of driving on rural roads.

The survey, which was undertaken by Brake and insurance company Direct Line, is based on responses from 1,000 UK drivers and also reveals that 20% of men and 9% of women were involved in an overtaking near-miss or incident while driving in the past year.

Brake senior campaign officer Ellen Booth said: "Overtaking dangerously or driving too fast on rural roads puts yourself and others in grave danger, risking needless deaths and injuries.

"Some people kid themselves they can get away with excessive speeds and dangerous manoeuvres because they know the road. Yet driving on rural roads is highly unpredictable, and the consequences of risk-taking often horrendous."

NFYFC Chairman of Council Mily Wastie said:

"This new survey by road safety charity Brake is a sad reflection on why there are so many tragic incidents on rural roads. As one of the largest rural youth organisations in the UK, the majority of our members live and work in rural areas and as a result are in a high risk category for a traffic incident.

"Statistics by Road Safety Analysis show that young drivers from rural areas are 37% more likely to be involved in a road traffic incident than those from urban areas. The NFYFC launched its own road safety campaign last year called Drive it Home, supported by rural insurer NFU Mutual, to try to change our members' attitudes to driving and to save lives.

Our campaign is aimed at raising awareness and training our members, with the support of Brake, to be safer drivers and equipping them with the skills to be able to train people in their local communities and clubs. We are also talking to leading road safety organisations on issues such as graduated driving licences."

For more information about the Drive it Home campaign visit or watch the Drive It Home video.


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