National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

21 March 2014

Being a voice for the future of farming is harder than it looks as young farmers found out on a recent media training course.

The aptly named ‘Speak Out’ course, delivered by Annabel Shackleton from LEAF (Linking Environment And Farming) and Susie Emmett from Green Shoots Productions provided a whistle stop tour of  communication basics looking at what makes a good communicator, listening skills, using social media and a specific focus on making the most of the media.  The aim was for members to develop their communications skills and help them to feel more confident about speaking to the media and inspiring others about farming.

The course was free to members, thanks to funding from Defra, and involved lots of participation from members, including the opportunity to have a go at a mock radio interview.

Feedback has been very positive and it is hoped that everyone who attended the day will be able to implement their new skills soon.

Emily Look (pictured below, centre with Vice Chairmen Hannah Talbot and Chris Manley) from North Somerset YFC attended the course with the aim of improving her communication skills.

“I thought it could help me in the future with whatever career I choose, as well as help me to promote our Club’s activities better,” said Emily who is currently studying Applied Biology at Nottingham University. “We often tell the newspapers about events we’re planning but then never follow up to say how successful it was or how much money we raised.”

Emily said she will be applying her new skills to future activities the club plan. “I learnt how it is best to focus on making three clear points, to keep in mind who your target audience is and to paint a picture with your words.”

Annabel Shackleton from LEAF added:  “Equipping young people connected to farming with the skills and know-how to communicate their messages clearly and confidently is vitally important.  NFYFC members have a massive role to play in inspiring and motivating others and key to this is effective communication.  This is what LEAF’s Speak Out training is all about.”


Designed by Kevyn Williams