National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

25 October 2010

An NFYFC-backed campaign to raise awareness about the high number of deaths and injuries in agriculture has won two PR Week Awards.

The Health and Safety Executive’s 'Make the Promise' campaign was a collaboration with Weber Shandwick and the COI which challenged farmers to pledge that they would come home safely each day for the sake of their families and businesses.

Newly elected NFYFC chairman James Chapman, who lost his arm in a farming-related accident, has worked with the Health & Safety Executive during the past 12 months to encourage younger members of the farming community to sign up to the pledge to stay safe at work.

More than 30,000 farmers - or around 13 per cent - have made the pledge so far.

"I'm delighted that so many members of the agricultural community have made this promise and signed up to the campaign," said James Chapman. "And I am delighted NFYFC has been able to play a part in getting this vital safety message across to the next generation."

At the PR Week Awards, held at Grosvenor House in London this week, Make the Promise won both the public sector prize and the overall honours.


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