National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

17 March 2015

Agriculture played a significant part at this year’s Big Bang Fair, as Young Farmers championed the industry to thousands of visitors.

With support from Defra, NFYFC teamed up with ambassadors from Bright Crop at the Fair to promote the wide variety of jobs available within the agricultural industry. In the presence of a large Massey Ferguson tractor, the Young Farmers’ stand attracted thousands of visitors across the four-day event.

Using promotional leaflets, with the hashtag #morethantractors (pictured right), the two organisations were keen to show young people that a career in agriculture can be much broader than working on a farm. The team distributed approximately 3,600 leaflets in total.

Held at the NEC in Birmingham, The Big Bang Fair is the largest celebration of Science, Technology, Engineering and Maths (STEM) subjects for young people in the UK. This year’s Fair is believed to have attracted more than 80,000 visitors.

One of those visitors was Farming Minister, George Eustice. Young Farmers and Bright Crop ambassadors talked at length to Mr Eustice about their plans to encourage young people to consider a career in agriculture. 

Prior to the event, a survey conducted on behalf of Bright Crop showed that only four per cent of young people were considering a career in farming and food supply.

Newly-elected Chair of the NFYFC AGRI Steering Group, Lynsey Martin, attended the fair. She said: “One of the aims of the Steering Group in 2015 is to eradicate misconceptions about agriculture, which are discouraging young people from pursuing a career in the industry. We want to promote this amazing and diverse sector and encourage young people to join us in making it bigger and better.

“I believe that our presence at the Big Bang Fair has been a great start in helping us achieve this goal. We are extremely pleased at the number of people who came to visit our stand and talk to us and I would like to thank Massey Ferguson for the loan of their tractor, which really helped us stand out at the Fair.”

The agricultural industry was given an even bigger boost at the Fair, as the Agri-Hammer, a machine which helps prevent farm accidents, meant that its inventor won the illustrious title of UK Young Engineer of the Year.


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