National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

30 October 2015

The NFYFC's "Rural+" campaign has received enormous praise and support from all over the country following a feature on BBC Countryfile.

A TV crew from the show, which is the most watched factual programme on British television, descended upon Blackmore Farm in Bridgwater to film a Rural+ workshop, run by the campaign's founder, Claire Worden.

Claire set up the campaign when she was national Chairman to highlight mental health issues amongst young people living in rural isolated areas.

During the show, Claire was interviewed by Countryfile presenter, Tom Heap, about her own personal experiences and battles with mental health. This was followed by a workshop, led my Claire and Matt Caldicott from FCN and featuring YFC members from Cornwall, Somerset and Wiltshire. Members opened up and discussed their own experiences with rural isolation.

Viewers turned to social media to praise the coverage featured on BBC Countryfile, as #RuralPlus reached an audience of over 250,000 people:

Depression/mental health problems are a hidden illness and just as prevalent in rural community. Good coverage on @BBCCountryfile #ruralplus


Claire said: “When I launched the Rural+ campaign, I never thought that it would receive the kind of publicity that it has. I am delighted with the coverage that the campaign received on BBC Countryfile. It was a very emotional day for all of the Young Farmers involved and that emotion was portrayed brilliantly. I feel it really put the campaign, and Young Farmers’ Clubs, in a really positive light.  I am really grateful to the BBC Countryfile team, to all of the YFC members from Cornwall, Somerset and Wiltshire who attended the group session, and also to FCN and Tama for everything they have done to make the Rural+ campaign so successful.”

You can watch the show on the BBC iPlayer by clicking here. It will be available on the NFYFC website soon.

Read more about Rural+ here


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