National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

24 October 2019

Posts about National Young Farmers’ Week reached more than 1.5 million people during the campaign that was sponsored by NatWest.

YFC clubs, counties and members took to social media to celebrate the week and to share positive stories about the organisation. Some counties and clubs also timed their new member nights during the campaign week to help them attract more attention.

Clubs in Lincolnshire FYFC organised a range of new members’ nights, promoted themselves on social media and secured coverage in their local press. They took over Lincs FM’s farming programme throughout the week too and most of the clubs held their new members’ nights during the week.

County Chairman Matt Stovin said: “Weeks and weeks of planning went into National Young Farmers’ Week. It started in our Marketing and Development Committee, which we hold prior to our exec meetings. At County, we came up with a theme and along with the information from NFYFC, we assigned each day to a different person to cover the topic chosen for that day.”

The County split the days out using LINCS as their focus for content throughout the week – with L for Learning, I for Inspiring, N for new members, C for competitions and S for social.

“We sent all clubs the national toolkit and our own material to club leaders to give them ideas, then they posted independently of us on their Facebook, Instagram and Snapchat social media channels,” added Matt who says the County has seen positive results by taking part, with around 150 new members recruited during new members’ nights this autumn.

A YFC Meme competition also proved popular with YFC members as the five shortlisted finalists ran throughout the week and their ideas were shared widely.

Long Itchington YFC from Warwickshire won the competition after its joke about the standard of some baking entries into YFC cookery competitions reached more than 20,000 people.

NFYFC provided a toolkit for all clubs and counties to use during National Young Farmers’ Week, complete with social media graphics.

Lucy Stowell Events and Marketing Steering Group Chairman said:

“It was great to see so many clubs had used the toolkit and were taking part in the week. It was also positive to see so many new ideas too that clubs were using to promote their work.

“We are so grateful for NatWest’s support of the campaign. It definitely gives YFC a much bigger platform to promote all of our achievements.”

YFC members on the Events and Marketing Steering Group will be discussing National Young Farmers’ Week 2020 at the October Council meeting. 




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