National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

21 April 2011

Members of Worth Valley YFC, in West Yorkshire, have joined forces with ITV to produce an animated film showing the importance of local food and the agricultural industry.

Club members used the ITV Fixers initiative, which helps 16-25-year-olds tackle issues they feel strongly about, to create a series of animated films about farming aimed at primary school age children.

The four short field-to-fork films follow the meeting between a group of children and a local farmer who explains where food comes from and issues such as food miles. The club will turn them into a DVD for use in schools.

Worth Valley YFC chairman Thomas Ogden said: “We are concerned about younger people not knowing where their food comes from – they all go to the supermarket and see it on the shelves but they don’t relate the meat on the shelves to the animals and how it is produced. It is really important that people can understand and support farming and its future."

Field to Fork from ITV Fixers on Vimeo.

Watch the Fixers interview with Worth Valley YFC

Field to Fork from ITV Fixers on Vimeo.


Designed by Kevyn Williams