National Federation of Young Farmers' Clubs

Fun, Learning, and Achievement

26 November 2020

A diversification idea on her family’s farm has created a successful business for Hannah Benson from North Holland YFC – and one that is keeping her busy this Christmas.

Q. Tell us about your business?

A. I run a small cut flower business in Lincolnshire supplying wholesalers, florists and the general public with freshly cut flowers from March to November. Then from November to Christmas, I supply homemade Christmas wreaths and DIY wreath kits using our own grown foliage.

Q. Where did the idea for the business come from?

A. I was on a productive horticultural apprenticeship at the time working on our family vegetable farm. My dad encouraged me to have something for myself, so I decided to grow cut flowers from the farm as a diversification whilst learning what I needed to know from college.

Q. What’s your role in the business?

A. I am self employed so I make all the decisions on my business and make sure I know the direction I am going in but along with that comes hard manual work which I do all myself.  I don’t employ my dad but he helps me out from time to time, just as I help him with the veg.

Q. Which are your most popular products?

A. My DIY wreath kits are very popular. In the summer my dried statice wreaths were also very popular, as well as my wrapped bouquets.

Q. How busy are you in the run up to Christmas?

A. Very busy. Wreath making usually starts at the end of November, taking me all the way up to Christmas. As you can imagine everybody wants a pre-made wreath in the first week of December so that’s usually when I’m at my busiest. Along with making wreaths I’m also helping dad with the veg in the run up to Christmas.

Q. Has Covid-19 impacted your business?

A. Yes – flowers were classed as non-essential, so my wholesalers closed back in March. I had nowhere to sell my flowers, so I took to Instagram and Facebook and started pushing my business page, sharing my flowers with local community groups until I built up a following and started selling to the general public. Local florists then started to see, so I was getting calls from them.

Q. Where can people buy your products?

A. People can buy from me through my Facebook page Hannah’s Flowers and my Instagram page @hannahsflowers20. I’m looking into a website for next year’s season. 

Are you a YFC member and would like to share your story about a successful business enterprise? Email 


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