As an NFU Student and Young Farmer Ambassador, Magnus champions British agriculture through media, social media, and public events – promoting safe, sustainable farming and helping bridge the gap between farmers and the public. Magnus has written for NFU Farmer & Grower, Student Farmer, and Farmers Guardian on topics from robotic milking to business resilience, and met MPs to discuss key policy issues. On his family’s dairy farm, they prioritise safety – particularly in livestock work – and he supports mental health initiatives such as Yellow Wellies’ Mind Your Head campaign. Through Instagram and LinkedIn profiles, Magnus shares daily farming life and innovation. Balancing university with farm work, he aims to inspire and equip young farmers to meet future industry challenges.

At just 16, Jess is already a standout voice for British agriculture. She works on her family’s farm in Eaton, carrying out tasks such as corn-carting, cattle handling and hedgerow planting – all to the highest safety standards, encouraging her peers to adopt a safety-first approach. A passionate ambassador, Jess uses both local and national platforms to promote safe, sustainable farming and British produce, speaking at rallies and Westminster, and winning the Sydney Forsyth Trophy for her speech at the NFYFC AGM. As County Youth Coordinator, she creates inclusive, supportive spaces for young members, organising training days and events that build confidence and wellbeing. Whether on the farm or in front of a crowd, Jess represents young farmers with pride and authenticity and has her sights set on being a future Minister for Agriculture.

Ethan Brook, who comes from a non-farming background, has built a successful career in agriculture through determination and passion. Starting at age 12 helping on a local farm, he developed an early interest in machinery before discovering a love for livestock. After completing an agricultural apprenticeship on a dairy farm, he worked as a general farm worker at Bowendu Herefords, particularly focusing on show and sale preparation – a role that sparked his commitment to promoting pedigree herds. Ethan highlights the vital but often unseen role pedigree cattle play in food production. He supports safe livestock handling techniques, biosecurity measures, and welfare-focused management. Now a livestock contractor, his dedication has earned him selection as one of just five UK representatives for the 2025 World Hereford Conference in the USA, following a rigorous national selection process.

Brad works on a 1,200-acre mixed dairy and arable farm, while also helping run his family’s fifth-generation 75-acre farm with 120 sheep and a public-facing distillery. An active member of the Kenilworth Show committee, he regularly engages with visitors to champion British farming. A strong advocate for farm safety, Brad leads by example –demonstrating best practice and challenging unsafe behaviour when necessary. As Vice Chair of his club, he fosters teamwork and makes sure everyone feels involved in activities. Though modest about his role as a farming ambassador, Brad is dedicated to promoting British agriculture through his work every day, always aiming to present it in the best possible light.

William plays an active role on his family’s 90-acre farm in Pendleton, alongside studying and his apprenticeship working as an agricultural mechanic. When a contractor suffered a heart attack on the farm, William acted quickly, performing CPR and calling emergency services. Determined to improve preparedness, he organised CPR training with the North West Ambulance Service for 70 YFC members and introduced opportunities for Lancashire YFC members to gain first aid qualifications. He extended training to parents and neighbouring clubs, believing that “even if it helps one person, it will be worth it.” William also nominated the Farm Safety Foundation as the club’s charity of the year. A proud ambassador for British farming, he promotes mental wellbeing and encourages an open, respectful environment at club events.

Buckover Country Clothing

Harvey’s entrepreneurial spirit emerged before he even left school. After launching a website business for the agricultural sector, he spotted an opportunity in clothing. Drawing inspiration from the place he grew up, he created Buckover County Clothing – a high-quality yet affordable clothing brand designed to appeal to young farmers. By tapping into trends, harnessing platforms like TikTok, and collaborating with influencers, Harvey has successfully built a strong connection with his target audience. His marketing and networking skills have caught the attention of other retailers, while his sharp negotiation skills ensure he secures services at the right price and maximises returns. With a clear vision for the future, Harvey is focused on taking Buckover to the next level.

The Cumberland Turkey Company

After convincing his family that a home-reared, free-range turkey would be better than a supermarket bird for Christmas, Jake’s small “experiment” has grown into a thriving business. Starting with just six turkeys, he is rearing around 1,000 birds this year, with private orders still increasing and supplying more than 10 butchers with turkeys, geese, ducks and capons. Jake reinvests profits to develop the business and maintain his high standards, and he is employing fellow YFC members to help pluck and dress birds for sale. With a strong eye for marketing, he has boosted his stockists and customer base through the launch of his new website and the growth of his social media profiles. Jake has positioned himself at the forefront of ethical, small-scale food production to meet customer demand and continues to explore innovative ways to diversify and boost profits for future growth.

Meadows Firewood, Jackson Pumping Ltd and Andy Smith Agricultural Contractors Ltd

Not content with just one business, Sam has three on the go. Sam has a keen eye on the figures and maximises efficiencies in all his enterprises. Since partnering with his father in the family’s agricultural contracting business, he has turned it into a hugely successful operation, sourcing new customers and offering bespoke services through the manufacture of machine attachments. Alongside this business, Sam also set up Meadows Firewood and established an online ordering system, which has generated more sales. His third business Jackson Pumping Ltd has a fleet of muck spreaders, slurry tankers and pumping equipment. He purchased the business over 10 years ago and quickly turned it into another successful enterprise. He has also been instrumental in supporting his club to raise £17,000 for charity through a YFC tractor run, which his business supported.

Chickwood Poultry

Lewis was only 13 years old when he started Chickwood Poultry – an enterprise specialising in selling free range eggs, hatching eggs, pullets and point of lay hens. What started off as a bit of pocket money has grown into a serious diversification on his grandparents’ 135 acre farm and one that would impress his late uncle and farming industry role model. His profits have grown by more than 157% in three years and Lewis has been studying to improve his business acumen further with plans to go to Harper Adams University. Lewis has built an impressive following on social media and has developed his own brand and marketing materials as well as sponsored local YFC events to promote the business. Lewis has identified a gap in the market for a specialist poultry enthusiast in Carmarthenshire and he plans to keep on growing his enterprise.

Rowland Bespoke Carpentry

Creativity and craftsmanship are at the core of William’s carpentry business, which specialises in Oak Framing, driveway gates and timber structures. Passionate about quality workmanship, William’s meticulous attention to detail has earned his business a trusted reputation. Transforming his family’s old milking parlour into a fully equipped workshop has allowed him to reinvest profits into high-quality tools and equipment. Alongside strong word-of-mouth recommendations, he has launched a website and is growing his social media presence to reach new customers. Looking ahead, William plans to scale the business by taking on more high-end projects with a small, skilled team – always prioritising quality over quantity.

Abigail has held several key leadership roles in YFC and is currently Northern Area Field Day Chair for 2025. As Club Treasurer since 2014, she helped her club recover from debt and continues to ensure financial stability. Abigail successfully led Cumbria YFC’s Northern District, introducing new fundraisers and engaging all clubs, including a district calendar and charity challenge in the Sahara Desert. Her calm yet strong leadership style has earned her widespread trust and admiration. Abigail’s dedication across multiple levels of YFC showcases her ability to lead others and the lasting impact she has made.

Despite stepping down as Club Chair Leah has remained a dedicated leader, mentoring young officers and supporting the club’s growth. As Programme Officer, she helped plan engaging, low-cost activities for members of all ages, ensuring everyone was included. Leah has supported younger members, providing guidance and identifying those needing extra help. She has driven community involvement, organising events like the club’s Christmas dinner and a fundraising whist drive. Leah promotes YFC’s values by encouraging participation in county competitions and charity work, raising money for Cancer Research in the process. Her leadership, approachability, and commitment to Gower YFC make her a respected role model.

Luke is the County's Designated Welfare and Safeguarding Officer (DWSO) and County Chair. Through training and collaboration, he implemented key initiatives like tailored training evenings, and a YFC app for members and parents, which strengthened communication between clubs and parents. Luke supported junior clubs with growth and created a roadmap for the county team that focused on safeguarding and relationship-building. By developing resources and providing ongoing guidance, he has helped foster a supportive, inclusive environment, ensuring YFC remains a safe and thriving community for all members.

Max, as County Chair of Shropshire YFC (2023-24), has been an inspiring and level-headed leader. He represented the County at national events, organised key county competitions, and led his own Chair's events. Max played a vital role in recruiting new staff, including the County Organiser. He successfully led club officer training, ensuring safeguarding compliance across clubs. Notably, he organised an Illuminated Tractor Run in Shrewsbury, raising £4,000 for charity. Max is approachable, supportive, and has been instrumental in guiding Shropshire through post-Covid growth, providing leadership and encouragement to both club officers and members.

When Lichfield YFC’s leadership stepped down mid-membership year, Tom stepped up to co-chair the club, ensuring it didn't shut down. Under his leadership, membership doubled within eight months, thanks to his enthusiasm and dedication. He organised key events like the club's first Dyno Day, raising funds and boosting publicity. Tom’s leadership also helped Lichfield achieve second place in the Staffordshire County Show Float Competition for the first time. At just 17, while working full-time, Tom showed remarkable initiative and dedication, driving young members to events and ensuring everyone felt welcome and included.

For more than 20 years, Sharon has held the role of County Treasurer and been integral to the running of Llangollen YFC. Over more than five decades in YFC, she has held many roles in the club, including club leader and an advisory member – and she continues to help at club meetings every week. She’s committed to ensuring members have the best experience possible and it’s thanks to Sharon’s support that so many have developed public speaking and stockjudging skills. She is motivated by developing young people and she dedicates much of her time to doing just that. While Sharon is often working tirelessly in the background – such as counting marks at competitions or helping organise the club’s annual tractor run that raises thousands for charity – her dedication has not gone unnoticed. The wealth of knowledge and expertise she brings is valued and Clwyd would not be the same without her.

Diane has dedicated more than 50 years of her life to YFC, enjoying numerous roles including being County Treasurer for 25 years, County President in 2018 as well as Area President and Trustee. She is now an NFYFC Life Vice President and Club President. Diane is always ready to offer support, often working behind the scenes, to ensure projects and events happen. This year, she devoted her time to managing the relocation of the County Office’s contents following its closure. She was also a reliable and steady hand when the County went through a period of instability. Diane regularly helps at club and county meetings and willingly shares her wealth of YFC experience with others. Described as the backbone of County Durham YFC – Diane has given five decades of steadfast support and members of the County admit they would be lost without her.

After being involved in YFC for more than four decades, Fiona has consistently given her time and expertise to develop young people involved in the county. As a member she was involved in all levels of the organisation and more recently she has been a County Vice President for Essex and is currently Area President. Her involvement in the Eastern Area over the past two years has helped to reenergise and rebuild it. Her network of contacts from her time in YFC has helped with recruiting volunteers for competitions and encouraged them to get back involved in supporting YFC. She has worked hard to create connections across counties, established new events and encouraged greater collaboration between clubs and counties. While Fiona has a hands-on approach to making things happen – she ensures it is YFC members and leaders who are the ones who feel empowered to grow their organisation.

Founded 26 years ago, Lincolnshire Rural Support Network (LRSN) started with a vision that no one in Lincolnshire’s agricultural and horticultural community should ever have to face difficulties alone. The charity has always supported the Lincolnshire Federation of Young Farmers’ Clubs, with many of its team involved in YFC, but its support has been especially valued over the past 18 months following the tragic loss of a member. LRSN stood with the county federation to help members navigate grief. Volunteers visited clubs after the sad news and established a link between each club and an LRSN representative. The charity recruited two new team members whose roles are focused on working with young people in the county. They have also delivered mental health first aid training to clubs and helped deliver NFYFC’s Rural+ workshops. Their partnership has pulled everyone together and given Lincolnshire FYFC hope for the future.

For more than three decades Rob has shown exceptional dedication and support for YFC. He has been Erwood YFC’s club leader for more than 30 years, Vice President of Brecknock for over 20 years and has served as Brecknock County President for nearly two terms. He dedicates his time to mentoring and guiding young members, encouraging participation and supporting their development. His determination to help others succeed often shines through in selfless acts — such as arranging transport across Wales during heavy snow so everyone could reach the Performing Arts finals safely. Rob is always promoting YFC and sharing the opportunities that can be gained. Often working tirelessly behind the scenes, Rob’s commitment to YFC has helped develop members’ skills, confidence and sense of community.

Archie’s enthusiasm for Winksley Cum Grantley YFC is contagious, inspiring friends to join him at club meetings and promoting YFC at school. Always the first to arrive, he plays a key role in bridging the gap between younger and older members, making everyone feel included. Eager to get involved in every competition and activity, Archie’s even stepped in at short notice to help secure valuable points for the club at the Rally. Full of fresh ideas, he has revitalised the club – ensuring younger voices are heard while encouraging older members to have fun. The club credits Archie with bringing their club back to life and are confident he has a bright future ahead in YFC.

Despite Bakewell YFC being a junior-heavy club, Imogen jumped straight in after joining in her early 20s, eager to get involved and offer support. New to Derbyshire, YFC quickly became a key part of her social life, and she has embraced a wide range of competitions and fundraisers. Passionate about helping younger members progress, Imogen is hands-on in guiding and encouraging them, with ambitions to take on a committee role in the future. Not from a farming background, she has quickly become a well-liked and valued member of the club, already making a positive difference for the juniors.

Max’s passion for YFC has shone through from the moment he joined the club. He makes every effort to attend meetings, quickly becoming a familiar and friendly face, and is known for his compassion and good nature with fellow members. In his first year, Max embraced national team competitions with no prior experience, volunteered whenever help was needed, and impressed members so much that he was elected Junior Coordinator. He sets a strong example in attitude, behaviour, and participation, inspiring others to get involved. Max’s enthusiastic approach to every aspect of YFC has already boosted his confidence, making a big impact in a short space of time.

Always ready with a smile and a helping hand, Oscar has quickly become a valued member of both his club and county. He threw himself into supporting activities at the County Show, helped prepare the site for the Spring Competitions Day, and stayed to clear up afterwards. Oscar’s down-to-earth, friendly personality has endeared him to everyone, and his enthusiasm for networking in YFC has even led to opportunities in his forestry career. Keen to seize every opportunity and try new things, Oscar has made a big impression in his first year – and those who nominated him believe he deserves recognition for all he has achieved.

It’s rare for a YFC member to take on a leadership role in their first year – but when Melton YFC urgently needed a new Club Chair, Thomas stepped up. Despite being new to the organisation, he committed himself to learning quickly and guided the club through a successful year. Over the past year, Thomas has devoted himself to YFC life, attending every meeting and ensuring Melton is well represented at County events. His confidence has grown enormously – he can now chair meetings with ease and address a room full of people. Though new to Young Farmers, Thomas has proved himself a natural leader, giving his time, energy, and passion selflessly to the organisation.